Colour Psychology

Hello people today I will be explaining Colour Psychology and going into what different colours represent. Colour Psychology is the way people interpret the meaning of the colours and the mood each colour represents, the meaning of each colour is usually interpreted the same between everyone but some people can see different meanings of each colour.

BLUE

• Calmness 
• Cold
• Sadness
• Productivity 

As you can see from 'Oral-B' toothpaste is uses the colour blue. The reason for this is that the colour blue is considered as a calm colour and by doing this people are more likely to buy the toothpaste as if it was red people might not trust this as the toothpaste goes into their mouth. 

RED

• Danger
• Blood
• Passion
• Love
• Romance 
• Anger 

The 'British Red Cross' logo is red for one big reason as the colour red can represent people in danger and for them to have a red logo it represents on what they do which is help people in danger which is why the red logo suits what they stand for.

YELLOW

• Happiness 
• Sunshine
• Easter
• Frustration  
• Nervous

This is the McDonalds and as you can see it is dominated by the colour yellow.  The benefits of using the colour yellow is that it can connote happiness and like this people can believe McDonalds is an 'happy' place to go and as a result they can attract more customers.

PINK 

• Calming 
• Passive 
• Sweet 
• Kindness 
• Love
• Romance 

This company is called the 'Bright pink lipstick' and you can see from their logo and name that they want the colour pink to represent them. The reasoning behind this is that they're a lipstick company so they would want a colour that can connote sweet which pink does and for this reason is a suitable colour.

ORANGE

• Excitement 
• Warmth 
• Enthusiasm 
• Alarming 

Fanta as you know is a soft drink and by using the colour orange this helps them as they want people to be excited about the drink which helps as if they're excited they would be more likely to buy it.

GREEN

• Envy
• Jealousy 
• Freshness 
• Healthy 
• Fertility 

This is an Environmental friendly company and as you might know most environmental companies use the colour green. This is because the colour Green connotes freshness and by them using Green it shows what they want which is a fresh 'Green' world to live in.

WHITE

• Innocence 
• Cold
• Bland 
• Sterile 
• Empty 

This is a charity to help pandas and by using a white background shows the innocence of the pandas and makes people want to donate to help them as they could feel sorry about them.

BLACK 

• Menace
• Evil  
• Power
• Death 
• Sadness
• Formal

As you know the company 'Chanel' is known as a prestigious company and has formal clothes and the colour black connotes formality so by them having a black background it represents what they do.

PURPLE

• Royalty 
• Wealth 
• Wisdom
• Mysterious 
• Exotic 

This is a chocolate brand that has many different chocolates. It has a purple logo as it wants its customers to feel like 'royalty' when they have their chocolates so by using this colour it attracts more customers.

BROWN

• Natural
• Strength 
• Reliability 
• Sadness
• Isolation 

The reason for 'Ups' to use a brown logo is because they're a logistics company and the colour brown connotes reliability and by them using it this shows the people that they're a reliable logistics company and that you can trust them.